Knowledge Matters

In the snack industry, where tastes evolve and new flavors emerge, even the ordinary can become extraordinary. What begins with an all-natural ingredient can become a permissible indulgence. What starts as a grain of insight can build into business-boosting information. And what starts as simple inspiration can become the next great innovation. Experience the extraordinary at SNAXPO, the event for snack professionals looking to source the recipe for success.

Our education allows you to dive deep into a snack-filled world of discovery and explore packaging and sustainability, regulatory affairs, market trends and insights into the Latin American snack market.

Latin American Education 

Whether you are an established snack producer, looking to break into the market, or supply products and services in the region, success begins with understanding your consumer. The Latin American educational program at SNAXPO20, presented in English with a live Spanish translation, will feature insights from Latin America, and will examine trends, regulations, and what is driving growth by product category across the region.


Keynote Breakfast Sessions

State of the Snack Industry with Sally Lyons Wyatt, Executive VP and Practice Leader, Client Insights, IRI

Monday, March 23, 2020 • 8:20 am–9:00 am • Ballroom AB Zone

Sally Lyons Wyatt has more than 25 years of industry experience and is a recognized thought leader on shopping and consumption trends. She is a frequent speaker at industry conferences and has a particular expertise in the evolution of meal trends as well as snacking.  As an executive and practice leader for IRI’s Client Insights division, Lyons Wyatt is responsible for driving integrated initiatives as well as measuring their success within the practice areas of consumer strategy, consumer/customer insights and consumer relationship management (both traditional and online). She has held a number of key roles during her 15-year career with IRI, including the overall management and development of global account teams that provide service to Fortune 500 companies, including PepsiCo and Campbell’s.

Impact of Changing Demographics on Engagement: Lessons for the Snack Industry with Jill Gregory, EVP and CMO, NASCAR

Monday, March 23, 2020 • 9:00 am–10:00 am • Ballroom AB Zone

Jill Gregory, the first-ever female NASCAR CMO, oversees NASCAR’s award-winning marketing department including brand and consumer marketing, driver and team marketing, content strategy and analytics and insights. Gregory leads the Broadcasting department and collaboration with NASCAR’s broadcast partners on marketing, digital and fan engagement strategies. Under her leadership, NASCAR has bolstered its overall marketing strategy to strengthen fan engagement and cultivate new fans among younger and more diverse audiences.  Attendees will hear how Gregory has engaged these newcomers while keeping the brand’s most loyal followers satisfied, and will also hear an interview on her career journey and how she became an executive leader in a male-dominated industry.


Regulatory Update with Martin Hahn, Partner, Hogan Lovells and SNAC Legal Counsel

Tuesday, March 24, 2020 • 8:30 am–9:00 am • Ballroom AB Zone

Using his background in food technology and his comprehensive understanding of the laws governing the food industry, Martin Hahn helps clients navigate through the countless regulatory and business issues impacting the industry from farm to table. Hahn has handled almost every issue impacting the food industry. He helps anticipate new trends and uses his understanding of science and technology in the food industry to provide assistance in obtaining regulatory authorizations to market new food ingredients, food packaging materials, and dietary ingredients. He assists in responding to proposed regulations and draft guidance to keep clients informed on the latest trends in class action lawsuits to help anticipate new regulatory initiatives.


Panel Discussion: Election 2020: What to Expect with Mark McKinnon and Paul Begala

Tuesday, March 24, 2020 • 9:00 am–10:00 am • Ballroom AB Zone

Mark McKinnon, Political Advisor and Television Producer

Mark McKinnon is a political advisor, reform advocate, media columnist and television producer. He is the creator, executive producer and co-host of Showtime’s real-time documentary series of the 2016 election and the Trump presidency, The Circus: Inside the Greatest Political Show on Earth, the highest rated unscripted program ever on Showtime. He was the chief media advisor to five successful presidential primary and general election campaigns, and is co-founder of No Labels, an organization dedicated to bipartisanship, civil dialogue and political problem solving.

Paul Begala, Political Analyst and Commentator, CNN

Paul Begala is a commentator for CNN, where he is part of the political team that has won both an Emmy Award and a Peabody Award. In the 2012 campaign, he was a senior advisor for the pro-Obama Super PAC, making Begala one of the few people to play a critical role in electing two different presidents. He has consulted for political campaigns across the country and around the world, including advising politicians in Europe, Latin America, the Caribbean and Africa.


Educational Sessions


Canadian Education

Sunday, March 22, 2020 • 3:00 pm–5:00 pm • Charlotte Convention Center Room 111/112

Growing To Win: Disruptions Defining a New Marketplace

Carman Allison, VP of Consumer Insights, Nielsen Canada

Carman Allison serves as VP of Consumer Insights for Nielsen Canada. Allison has his finger on the pulse of the FMCG landscape and is relied on by manufacturers and retailers to provide insights they need to make strategic business decisions. With 30 years of experience, he shares his research on industry trends, consumer shopping and attitudes through industry reports and presentations and his two monthly columns in Canadian Grocer and Grocery Business magazines.


Regulations Impacting the Canadian Snack Food Industry

Sarah Hatt, Senior Nutrition Project Coordinator, Health Canada

Sarah Hatt has over 10 years of experience within the Canadian Federal Government at Health Canada, and she is a Senior Nutrition Project Coordinator in the Nutrition Regulations and Standards Division at the Food Directorate. She works on regulatory and policy files that aim to improve the health and nutritional quality of the Canadian food supply. This includes, but is not limited to, working with stakeholders to ensure Canadians are armed with the information they need to make informed decisions.


How Macro Trends are Impacting the Latin American Snack Market with Alejandro Prieto and Carlos Ordonez, Nielsen

Monday, March 23, 2020 • 11:30 am–12:15 pm • Exhibit Hall Education Pavilion 

Alejandro Prieto, Global Analytics Lead and Latam CBP, Nielsen 

Alejandro leads analytics within the Client Service group of Nielsen for the largest beverage company across all markets where Nielsen provides measurement service; he is also responsible for the relationship across all Latin America countries.  In this capacity, he is responsible for creating and deploying global analytical solutions across multiple markets to drive increases in revenue, profit, basket penetration, recruitment and in-store execution with focus on 3 core disciplines – Shopper Experience, Pricing and Marketing Mix.  Alejandro has 20 years of market research and analytics experience with both CPGs and Agencies. He previously strategy and insights for Coca-Cola Canada. Prior to that, he specialized in consumer and shopper insights, innovation and data management for Coca-Cola Mexico.

Carlos Ordonez, Client Business Partner, Nielsen

Carlos leads the Coca-Cola and subsidiaries business unit in Mexico and is responsible for analytics and consulting as well as commercial and client service satisfaction targets. He has over 20 years of experience in marketing and commercial strategy, innovation, consumer insights, and consulting for leading FMCG and pharma brands. His previous roles in companies such as Coca-Cola Femsa, Unilever, Merck & Co and Bayer forged strong international experience designing regional strategies throughout Latin American and Central America. Prior to his current role at Nielsen, he managed core brands for Bayer Mexico.

WinS (Women in Snacks) Session: Take Center Stage with Ellen Taaffe, Assistant Professor and Director, Women’s Leadership Programs, Kellogg School of Management

Monday, March 23, 2020 • 3:00 pm–4:00 pm • Exhibit Hall Education Pavilion 

Ellen Taafe spent the bulk of her career in brand management rising to top VP/SVP/CMO roles in divisions of PepsiCo, Royal Caribbean and the Whirlpool Corporation.  Throughout her career, Taafe has excelled at coaching and developing leaders and has frequently led teams to the highest engagement scores and business results within several companies. She teaches personal leadership insights, designs and delivers women’s leadership programming at Kellogg, and develops authentic leaders and inclusive workplaces. Taafe was recently featured in a TED Talk conference focused on women’s leadership development.

Navigating the New Digital Engagement Model with Arthur Sevilla, Head of Global Strategy and Marketing, CPG, Pinterest

Tuesday, March 24, 2020 • 2:30 pm–3:15 pm • Exhibit Hall Education Pavilion 

Arthur Sevilla is Pinterest’s CPG vertical strategy lead. Committed to inspiring brands to think beyond media metrics and value the context of consumer engagement, Sevilla is a passionate brand builder. Before joining Pinterest, Sevilla spent a decade at Kraft Foods and Mondelēz International, in global equity and innovation roles within the grocery and confectionary categories. Most recently he was a director of global e-commerce where he set the strategic roadmap for the 2020 ambition of $1B in revenue and executed Oreo Colorfilled, the first DTC activation for the iconic brand.

SnackPAC Reception 

Guest Speaker: Dan Bartlett, EVP, Corporate Affairs, Walmart

Monday, March 23, 2020 • 5:30 pm–6:30 pm 

As the former counselor to President George W. Bush, Dan Bartlett was responsible for all aspects of communications planning, policy formulation, and agenda implementation. Currently a strategic advisor to business leaders in key sectors of the American and global economy, his experience serving in the highest levels of state and federal government and helping lead two successful presidential campaigns gives him a unique perspective in shaping public opinion and reputation management.

SnackPAC is the sole federal political action committee representing the snack industry. SnackPAC is funded by the voluntary contributions of SNAC members and supports candidates for political office who understand the broad array of issues facing the snack industry. Pre-authorization required.