Ever wonder why some things catch on and become popular while others falter? How to generate more word of mouth for a product or initiative you’re working on? Why do people talk about certain products and ideas more than others? Jonah Berger has the answers. Dr. Jonah Berger is a professor at the Wharton School of Business at the University of Pennyslvania and a world-renowned expert on decision-making, social influence, culture change, innovation and more. He wrote the New York Times and Wall Street Journal best seller Contagious: Why Things Catch On and recently released a book, Invisible Influence. Berger blends behavioral science, business examples and anecdotes, and even his own research experiments to answer questions about driving change and innovation as well as fueling growth within modern, complex organizations operating in rapidly-changing environments.
Rob O’Neill is one of the most highly-decorated combat veterans of our time and the author of the New York Times best-selling memoir The Operator: Firing the Shots That Killed Osama bin Laden and My Years as a SEAL Team Warrior. A former SEAL Team Six leader with the Naval Special Warfare Development Group, he deployed more than a dozen times and held combat leadership roles in more than 400 combat missions in four different theaters of war. As a highly-trained Navy SEAL, O’Neill brings a unique expertise to organizations and translates his elite SEAL team training into high-impact, actionable insights on leadership, decision-making, operating in uncertain environments, and how to become the ‘best of the best.’ Since leaving active duty, O’Neill is a co-founder of Your Grateful Nation, which provides individualized transition support for Special Operations heroes and their families. They provide executive-level mentoring, transition services, and family stabilization support.