Knowledge Matters

In the snack industry, where tastes evolve and new flavors emerge, even the ordinary can become extraordinary. What begins with an all-natural ingredient can become a permissible indulgence. What starts as a grain of insight can build into business-boosting information. And what starts as simple inspiration can become the next great innovation. Experience the extraordinary at SNAXPO, the event for snack professionals looking to source the recipe for success.

Our education allows you to dive deep into a snack-filled world of discovery and explore packaging and sustainability, regulatory affairs, market trends and insights into the Latin American snack market.

Latin American Education 

Whether you are an established snack producer, looking to break into the market, or supply products and services in the region, success begins with understanding your consumer. The Latin American educational program at SNAXPO20, presented in English with a live Spanish translation, will feature insights from Latin America, and will examine trends, regulations, and what is driving growth by product category across the region.


Keynote Breakfast Sessions


“State of the Snack Industry” by Sally Lyons Wyatt, Executive VP and Practice Leader, Client Insights, IRI

Monday, March 23, 2020 • 8:20 am–9:00 am • Ballroom AB Zone

Sally Lyons Wyatt has more than 25 years of industry experience and is a recognized thought leader on shopping and consumption trends. Lyons Wyatt is responsible for driving integrated initiatives as well as measuring their success within the practice areas of consumer strategy, consumer/customer insights and consumer relationship management (both traditional and online).


Jill Gregory, CMO, NASCAR

Monday, March 23, 2020 • 9:00 am–10:00 am • Ballroom AB Zone

Jill Gregory, the first-ever female NASCAR CMO, oversees NASCAR’s award-winning marketing department including brand and consumer marketing, driver and team marketing, content strategy and analytics and insights. Gregory leads the Broadcasting department and collaboration with NASCAR’s broadcast partners on marketing, digital and fan engagement strategies. Under her leadership, NASCAR has bolstered its overall marketing strategy to strengthen fan engagement and cultivate new fans among younger and more diverse audiences.


Panel Discussion With Mark McKinnon and Paul Begala

Tuesday, March 24, 2020 • 8:30 am–10:00 am • Ballroom AB Zone



Mark McKinnon, Political Advisor and Television Producer

Mark McKinnon is a political advisor, reform advocate, media columnist and television producer. He is the creator, executive producer and co-host of Showtime’s real-time documentary series of the 2016 election and the Trump presidency, The Circus: Inside the Greatest Political Show on Earth, the highest rated unscripted program ever on Showtime. He was the chief media advisor to five successful presidential primary and general election campaigns, and is co-founder of No Labels, an organization dedicated to bipartisanship, civil dialogue and political problem solving.


Paul Begala, Political Analyst and Commentator, CNN

Paul Begala is a commentator for CNN, where he is part of the political team that has won both an Emmy Award and a Peabody Award. In the 2012 campaign, he was a senior adviser for the pro-Obama Super PAC, making Begala one of the few people to play a critical role in electing two different presidents. He has consulted for political campaigns across the country and around the world, including advising politicians in Europe, Latin America, the Caribbean and Africa.


Educational Sessions


“How Macro Trends are Impacting the Latin American Snack Market” with Alejandro Prieto and Carlos Ordonez, Nielsen

Monday, March 23, 2020 • 11:30 am–12:15 pm • Exhibit Hall Education Pavilion 


Alejandro Prieto, Global Analytics Lead and Latam CBP, Nielsen 


Carlos Ordonez, Client Business Partner, Nielsen


WinS (Women in Snacks) Session: “Take Center Stage” with Ellen Taaffe, Clinical Assistant Professor of Leadership and Director of Women’s Leadership Programs, Kellogg School of Management, Northwestern University

Monday, March 23, 2020 • 3:00 pm–4:00 pm • Exhibit Hall Education Pavilion 


“Navigating the New Digital Engagement Model” with Arthur Sevilla, Head of Global Strategy and Marketing, CPG, Pinterest

Tuesday, March 24, 2020 • 11:30 am–12:15 pm • Exhibit Hall Education Pavilion 


SnackPAC Reception 

Guest Speaker: Dan Bartlett, EVP, Corporate Affairs, Walmart

Monday, March 23, 2020 • 5:30 pm–6:30 pm 

As the former counselor to President George W. Bush, Dan Bartlett was responsible for all aspects of communications planning, policy formulation, and agenda implementation. Currently a strategic advisor to business leaders in key sectors of the American and global economy, his experience serving in the highest levels of state and federal government and helping lead two successful presidential campaigns gives him a unique perspective in shaping public opinion and reputation management.

SnackPAC is the sole federal political action committee representing the snack industry. SnackPAC is funded by the voluntary contributions of SNAC members and supports candidates for political office who understand the broad array of issues facing the snack industry. Pre-authorization required.