WinS (Women in Snacks) Engagement Program

Sunday, March 31, 2019 3:00 pm–5:00 pm Sun C Ballroom

Join us for the WinS Workshop at SNAXPO that will feature a panel-based conversation with three special guest speakers Angie Bastian, founder of Angie’s BOOMCHICKAPOP, Laura Maxwell, Senior Vice President of Supply Chain for Frito-Lay and, Jolie Weber, CEO of Wise Foods, and members of the WinS Steering Committee. During the first hour, Angie, Laura and Jolie will share insights about their career journeys from three different perspectives, while the second hour will be dedicated to attendees engaging in round-table discussions led by WinS Steering Committee members.

The Panel will be moderated by WinS Steering Committee Co-Chairs, Cindy Kuester, Snak King and Mike Kaczynski, Evans Food Group.WinS Members will also be invited to the Snack PAC Reception on Monday, April 1 from 5:30 – 6:30 PM, featuring veteran political analyst and well-known commentator Amy Walter. There is no additional charge to attend, just a great opportunity to join senior industry leaders in learning about how the political environment impacts the snack industry.


Already registered for a Full SNAXPO Conference Package? RSVP here for the WinS Workshop.

Not yet registered for SNAXPO? Register now for a Full Conference Package, and be sure to add the WinS Workshop during the process.

*Full Conference Package is required to attend both programs. If you have registered for an exhibit hall-only pass and wish to upgrade, please contact Abby Valentino at


Co Founder

“Angie Bastian, entrepreneur, co-founder and namesake of Angie’s BOOMCHICKAPOP, took a kernel of an idea and popped it into one of the fastest growing brands of natural popcorn. She and husband Dan founded their snack company in their Mankato, MN garage in 2001 as a means of creating a college fund for their children. Their gluten free, non-GMO, whole grain popcorn is proudly sold in natural food, grocery, club and mass retail outlets nationwide with a product presence in Canada, South Korea, Peru, Japan, the Caribbean and Mexico. The company is constantly innovating and is one of the fastest growing and most successful popcorn brands in the market today. Angie’s BOOMCHICKAPOP is loved by fans as an empowered, spirited brand that represents authentic, real food that delivers on the attributes of clean, transparent labeling and great taste experience.

The company has twice won Star Tribune’s Top workplace honors. Angie’s Boomchickapop is the 2015 ACG BOLD Award for corporate growth. She and Dan share Connect Business Magazine’s 2012 Person of the Year. Girl Scouts honored her as a Pioneering Trailblazer and she is a 2015 Inductee to the Minnesota Women’s Business Owner’s Hall of Fame. She has been featured in the Wall Street Journal, Huffington Post, quoted in Forbes Magazine and appeared on the Martha Stewart Show. Her products have been recognized and awarded by numerous national publications and media. The business attracted significant investment as Dan and Angie built the company and was recently purchased by Conagra Brands.


Senior Vice President of Supply Chain Optimization
PepsiCo – Frito-Lay North America 

Laura is currently Senior Vice President of Supply Chain Optimization for PepsiCo’s Frito-Lay pision. In this role, Laura has responsibility for driving strategy and execution across Frito-Lay’s field and contract manufacturing operations, in areas including quality and food safety; manufacturing; service and distribution; fleet; productivity; and sustainability. Additionally, Laura has responsibility for the commercial agenda in Supply Chain including supply management and innovation commercialization.

Laura has held a variety of roles over the course of her 29-year career with PepsiCo. She holds a degree in Industrial Engineering from Iowa State University and joined the company as an operations resource where she spent 17 years in field manufacturing roles prior to coming to Frito-Lay headquarters. Laura’s previous roles include Director of Manufacturing, Vice President of Marketing Services, Vice President of Supply Chain Growth and Commercialization, and Senior Vice President of Business Transformation.  Laura also serves on the Board of Directors of the Dallas Women’s Foundation, and frequently speaks with collegiate and high school-level students, helping them find ways to overcome perceived barriers to reaching their career goals. Laura and her husband, Marty, have two daughters, Maddy (22) and Molly (19).


CEO, Wise Foods, Inc., and Chairwoman, SNAC International

From Brand Manager to CEO of Wise Foods, Jolie Weber has been a leader in the snack industry for 15 years. As Chairwoman of SNAC, Jolie brings a dynamic background spanning borders and functions. Weber joined Wise Foods, now owned by Arca Continental, S.A.B. de C.V. , in 2004 and spent six years in various marketing positions, ascending from Marketing Manager to VP of Marketing. After receiving her MBA, she spent five years as CFO, before being named CEO three years ago. Prior to joining Wise, she served as National Marketing Director and Business Development Manager at Suntory Water Group, and Core Brand Manager for Coca-Cola Paraguay.

About WinS

At its September meeting, the SNAC International Board of Directors unanimously voted to approve the launch of the Women in Snacks (WinS) Network — an initiative aimed at fostering leadership development for women snack industry executives. To further the mission, SNAC has chartered a Steering Committee of member volunteers comprised of both men and women and is committed to collaborating with speakers and hosting events to support female advancement and inclusion.