Have Latin American eating preferences such as bold/spicy flavors, interesting textures and emerging ingredients changed or evolved over recent years throughout the snacking world? This presentation will review the performance of various snack categories across the Latin American region and will provide perspective on how broader trends such as category migration, nutritious vs indulgence, and flavor innovation are generating impact. Attendees will walk away with an understanding of local and regional preferences. Finally, Alejandro and Carlos will explore opportunities for future growth in the region.
Global Analytics Lead and Latam CBP
Nielsen Client Service
Alejandro leads the analytics sector within the Client Service Group of Nielsen – a global measurement and data analytics company. Alejandro is also responsible for Nielsen’s relationship across all Latin American countries. In this capacity, he is responsible for creating and deploying global analytical solutions across multiple markets to drive increases in revenue, profit, basket penetration, recruitment and in-store execution with focus on three core disciplines: shopper experience, pricing and marketing mix. In addition, Alejandro plays a key role in supporting client initiatives, delivering training programs and creating thought leadership in analytics and shopper behavior for Nielson’s different Business Units.
Alejandro has 20 years of market research and analytics experience with both CPGs and agencies. He joined Nielsen just over two years ago from Coca-Cola Canada where he led the strategy and insights function. Prior to that, he worked at Coca-Cola Mexico specializing in consumer & shopper insights, innovation and data management.
Client Business Partner
Nielsen Client Service
Carlos leads the Coca-Cola and Subsidiaries Business Unit in Mexico, and he is responsible for the analytics and consulting delivered to the client and for commercial and client service satisfaction targets. Carlos has 20 years of experience in marketing and commercial strategy, innovation, consumer insights and consulting for leading FMCG and pharma brands. He has experience working for companies such as Coca-Cola Femsa, Unilever, and Merck & Co and he has international relations designing regional strategies throughout Latam and Central America. Just over 3 years ago, Carlos joined Nielsen from Bayer, Mexico where he managed its core Brands.