Leveraging Neuroscience to Inspire and Engage Your Shoppers with Packaging Corporation of America

Monday, April 01, 2019 2:00 pm–2:30 pm Exhibit Hall, Innovation Stage

Packaging Corporation of America

Leveraging Neuroscience to Inspire & Engage Your Shoppers

PCA will discuss measuring emotion and behavior to better understand shopper decision-making and enhance the delivery and effectiveness of merchandising. They will also discuss applying neuro testing and learning into the creative process and key principles.

Presenters: Michelle Adams Ph.D., Founder and President, Marketing Brainology and Jeffrey Rafalski, Director of Insights and Customer Solutions, Packaging Corporation of America